In honor of Black History Month, I’m officially retiring Chris Brown Loves Rihanna.
No, not really. I mean, yeah, I’m retiring CBLR, but, no that’s not why.
You guys know I love pranks. What I fully intended on doing was making CBLR #100 a video, specifically, a behind the scenes look at the CBLR tv show that’s coming to [Adult Swam] in 2011. Then I would have made a fake smear campaign, Mothers Against Chris Brown Loves Rihanna, and then that fake woman’s fake ex-husband would have launched Fathers Against Mothers Against Chris Brown Loves Rihanna. A big, high concept prank that would have probably gotten press and whatever shit.
The truth is CBLR became really un-fun to make. Like existential-crisis-un-fun. I’m glad people liked it and appreciated my weirdness, but CBLR was not the fucking Beatles, nor was it even a good webcomic. I’m putting my efforts in better places and I think you’ll thank me by the end of the year.
My advice to you, if you are a prestigious half-asser like myself, is dick around and make bullshit, but don’t let it become your claim to fame. If Chris Brown Loves Rihanna had actually gotten a tv show, I probably would have drank myself to death underneath my cubicle. Sincerity over irony, people, it will bring you this thing called, self worth, that is seriously lacking in the world of entertainment.
Also, since people always asked, CBLR had 2100 followers at it’s peak. BOO YAH, MOTHERFUCKERS!